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Do you sell reading glasses in Italy or Europe? It is essential to understand that CE marking is not only a legal requirement, but the key to protecti..
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Dear Eyewear Retailers,
Do those few frames that have become permanent residents in your warehouse make you wince during every stocktake? Seeing cust..
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"Problem: 67% of retailers miss seasonal peaks due to supply delays"
1. "Traitorous" UV rays: the spring sun is more DANGEROUS than the summer!
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The eyewear market is evolving, and New Vision is keeping pace by offering B2B solutions that help opticians and retailers streamline their wholesale ..
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The optical industry is evolving rapidly, and retailers must keep up with new market demands. In this article, we explore emerging trends and how New ..
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Italian value-conscious consumers demand "Maximum style with minimum spend." In 2025, budget eyewear will merge trend elements with pragmatism, delive..
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In the competitive eyewear market, selecting the right supplier is key to offering high-quality products to your customers. New Vision, an Italian bra..
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"With 1 in 4 Italians over 65 (ISTAT 2024), is your optical section stuck with basic models? Discover 3 strategies to turn reading glasses into a high..
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Screen-emitted blue light (415-455 nm) penetrates deep into the eye, causing three proven damages:
1. Digital eye strain from reduced blinking freque..
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When sunlight gets intense, sunglasses aren’t just a style statement—they’re essential armor for your eyes. But did you know lens colors hold a functi..
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