Why is SPRING the PERFECT time to buy sunglasses?

"Problem: 67% of retailers miss seasonal peaks due to supply delays"

1. "Traitorous" UV rays: the spring sun is more DANGEROUS than the summer!

✅ Scientific data: The ozone layer is thinner in spring - the intensity of UVA rays exceeds that of summer by 20% (Source: ISPRA).

✅ Invisible damage: March-May = peak of direct rays on the retina! Risk of "snow blindness" for skiers, motorists and outdoor workers.

Sales advice: "100% UV400 protection is NOT an optional, but a medical necessity!"

2. Getting ready for the HOLIDAYS: Easter and long weekends are coming!

✅ Shopping statistics: 78% of Italian families buy travel accessories by April (Eurostat 2024).

✅ Practical needs:

• Mountain trekking → polarized lenses

• Beach photos → mirrored lenses

• City tour → ultra-light frames

✅ The Rise of Active Protection

(EU Optical Health Report Q1 2024)

3. Shield against ALLERGIES: an invisible problem = opportunity!

✅ Eye health: Spring pollen in Italy causes tearing. Sunglasses block 35% of pollen (University of Milan).