Golden Deal: Budget Reading Glasses for Over-65 Customers – How to Double Sales in Your Bazaar!
01 Jan
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"With 1 in 4 Italians over 65 (ISTAT 2024), is your optical section stuck with basic models? Discover 3 strategies to turn reading glasses into a high-performance profit driver!"
1. The Problem: Missed Opportunity
Key data: 14 million over-65s in Italy (24%), 72% use reading glasses daily
Common mistakes:
▶ Limited variety: >60% of department stores offer only 3-5 models
▶ Poor placement: Products hidden in remote sections
▶ Customer loss: 47% of seniors buy online due to "high prices/limited choice"
2. Solution: Winning Combinations + Strategic Display
(1) Pricing Strategy – Cover All Needs
|
Tier |
Price Range |
Target |
|
Economy |
€5.90-7.90 |
Budget-focused |
|
Premium |
€9.90-12.90 |
Active seniors |
*Promo tip: "Buy 2 glasses = free cords" (cost €0.30/unit, +35% sales)*
(2) Boost Impulse Buying
Hot spots:
▶ Checkout area: Bank-style counter displays
▶ Senior zone: Reading glasses + Magnifiers + LED lamps
3. Success Story: +400% Sales in Palermo
"After installing counter displays:
Daily sales: From 3 to 15 units (+400%)
New customers: 40% buyers aged 55-64
Cross-selling: 28% purchased reading lamps (€19.90 margin)"*
4. Wholesale Advantages: Zero-Risk Guarantee
|
Concern |
Our solution |
|
Remaining stock |
▶️ Minimum order (mix of models/graduations) |
|
Shortages |
▶️ Restocking in 72h from Milan |
|
Compliance |
▶️ EU CE certification with documentation |
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